First-time buyers who entered the marketplace in this window, and how they split against returning collectors.
What new collectors pay, starting with their very first purchase.
The pace of new collectors entering the market over time.
The tiers, sets, and players new collectors pick first, shown next to the market as a whole.
How each month’s class of new buyers behaves after joining: whether they return, what they are worth, and how fast they buy again.
| Repeat purchase rate | Lifetime value | ||||||
|---|---|---|---|---|---|---|---|
| COHORT | SIZE | 30D | 60D | 90D | |||
A new user is a wallet making its first marketplace purchase, the same definition behind the New User badge. Tracking begins Oct 2020. Recent windows update hourly; all-time and retention figures refresh on a slower cycle.
| LTV |
|---|
| WHALES |
|---|
| MED. DAYS TO 10TH |
|---|
| JUL2026 | 9 | 33.3% | 33.3% | 33.3% | $37 | 0 | 3.1d |
| JUN2026 | 68 | 67.6% | 67.6% | 67.6% | $381 | 7 | 0.1d |
| MAY2026 | 51 | 76.5% | 76.5% | 76.5% | $284 | 5 | 1.6d |
| APR2026 | 53 | 50.9% | 50.9% | 50.9% | $247 | 3 | 1.1d |
| MAR2026 | 67 | 46.3% | 47.8% | 49.3% | $106 | 1 | 32.3d |
| FEB2026 | 49 | 57.1% | 57.1% | 57.1% | $983 | 2 | 1d |
| JAN2026 | 50 | 56% | 58% | 58% | $58 | 0 | 7.6d |
| DEC2025 | 63 | 57.1% | 57.1% | 57.1% | $96 | 1 | 14.6d |
| NOV2025 | 72 | 56.9% | 56.9% | 56.9% | $173 | 4 | 7.6d |
| OCT2025 | 53 | 45.3% | 47.2% | 50.9% | $81 | 0 | 4d |
| SEP2025 | 36 | 55.6% | 58.3% | 58.3% | $28 | 0 | 2.4d |
| AUG2025 | 83 | 48.2% | 48.2% | 49.4% | $142 | 3 | 3.4d |
| JUL2025 | 209 | 66.5% | 66.5% | 67% | $434 | 3 | 6.9d |
| JUN2025 | 161 | 59% | 59% | 59% | $232 | 3 | 2.7d |
| MAY2025 | 283 | 55.5% | 55.8% | 55.8% | $225 | 12 | 1.1d |
| APR2025 | 1,157 | 31.9% | 32.1% | 32.1% | $60 | 11 | 1.2d |
| MAR2025 | 215 | 57.2% | 58.6% | 59.1% | $56 | 1 | 9.9d |
| FEB2025 | 145 | 58.6% | 61.4% | 62.1% | $263 | 1 | 7d |
| JAN2025 | 188 | 68.1% | 70.2% | 71.3% | $104 | 3 | 7.8d |
| DEC2024 | 248 | 60.5% | 62.1% | 64.5% | $312 | 4 | 16.7d |
| NOV2024 | 188 | 72.3% | 73.4% | 73.4% | $101 | 1 | 4.4d |
| OCT2024 | 103 | 50.5% | 52.4% | 52.4% | $27k | 11 | 2.5d |
| SEP2024 | 54 | 55.6% | 55.6% | 55.6% | $106 | 1 | 6.3d |
| AUG2024 | 56 | 53.6% | 53.6% | 53.6% | $179 | 3 | 3.9d |
| JUL2024 | 99 | 43.4% | 43.4% | 45.5% | $882 | 5 | 21.6d |
| JUN2024 | 111 | 54.1% | 55.9% | 55.9% | $310 | 3 | 9d |
| MAY2024 | 231 | 40.7% | 40.7% | 40.7% | $67 | 2 | 3.8d |
| APR2024 | 311 | 38.9% | 39.9% | 39.9% | $155 | 7 | 5d |
| MAR2024 | 341 | 38.1% | 39.6% | 40.2% | $113 | 8 | 5.4d |
| FEB2024 | 191 | 57.6% | 57.6% | 57.6% | $318 | 12 | 5.8d |
| JAN2024 | 136 | 54.4% | 56.6% | 58.1% | $238 | 3 | 14.7d |
| DEC2023 | 171 | 55.6% | 58.5% | 58.5% | $131 | 2 | 6.5d |
| NOV2023 | 253 | 43.1% | 45.1% | 45.8% | $651 | 7 | 13d |
| OCT2023 | 348 | 32.2% | 40.5% | 41.1% | $296 | 4 | 46.1d |
| SEP2023 | 96 | 51% | 54.2% | 55.2% | $88 | 0 | 38.8d |
| AUG2023 | 116 | 56% | 59.5% | 62.9% | $493 | 4 | 6.3d |
| JUL2023 | 120 | 52.5% | 52.5% | 54.2% | $488 | 6 | 11.3d |
| JUN2023 | 123 | 46.3% | 48% | 48% | $164 | 1 | 18.1d |
| MAY2023 | 466 | 29.2% | 29.6% | 30% | $369 | 8 | 7.4d |
| APR2023 | 388 | 51.3% | 51.5% | 51.8% | $464 | 8 | 12.2d |
| MAR2023 | 256 | 53.5% | 53.9% | 53.9% | $166 | 4 | 5.6d |
| FEB2023 | 425 | 55.1% | 56.5% | 58.1% | $408 | 9 | 14.4d |
| JAN2023 | 489 | 54.8% | 55.8% | 56% | $315 | 5 | 8.7d |
| DEC2022 | 380 | 58.9% | 60.5% | 60.5% | $603 | 8 | 2.7d |
| NOV2022 | 391 | 63.4% | 65.2% | 65.5% | $179 | 8 | 26.2d |
| OCT2022 | 677 | 59.2% | 60% | 60.3% | $117 | 17 | 5.6d |
| SEP2022 | 977 | 61.5% | 62.2% | 62.8% | $183 | 27 | 8.4d |
| AUG2022 | 1,755 | 67.2% | 67.7% | 67.8% | $229 | 30 | 4.3d |
| JUL2022 | 1,685 | 51.2% | 55.3% | 55.7% | $162 | 28 | 4d |
| JUN2022 | 7,805 | 53.3% | 54.8% | 55% | $150 | 61 | 3.3d |
| MAY2022 | 6,436 | 58.7% | 59.4% | 59.8% | $134 | 86 | 5.3d |
| APR2022 | 4,748 | 63.5% | 64.3% | 64.5% | $244 | 174 | 6d |
| MAR2022 | 4,251 | 64.5% | 65.9% | 66.3% | $697 | 214 | 6d |
| FEB2022 | 14,296 | 60.4% | 61.8% | 62.8% | $394 | 473 | 6.9d |
| JAN2022 | 19,269 | 65.2% | 66.4% | 66.8% | $511 | 848 | 6.4d |
| DEC2021 | 7,752 | 73.5% | 74.9% | 75.5% | $767 | 518 | 7.7d |
| NOV2021 | 12,548 | 79.4% | 80.7% | 81.5% | $572 | 599 | 11.6d |
| OCT2021 | 16,491 | 84.8% | 85.6% | 86.1% | $737 | 837 | 11.1d |
| SEP2021 | 11,251 | 81.5% | 83% | 83.7% | $806 | 610 | 19.1d |
| AUG2021 | 12,964 | 81.1% | 82.5% | 83.4% | $1.1k | 832 | 20.4d |
| JUL2021 | 9,922 | 77.7% | 79.6% | 80.5% | $599 | 374 | 24.4d |
| JUN2021 | 15,790 | 77.9% | 79.7% | 80.6% | $949 | 624 | 22d |
| MAY2021 | 34,052 | 63.8% | 68.7% | 70.5% | $1.0k | 1,491 | 33.2d |
| APR2021 | 41,272 | 68.8% | 71.8% | 73.5% | $1.4k | 3,365 | 17.5d |
| MAR2021 | 141,211 | 73.7% | 78.4% | 79.4% | $1.9k | 18,602 | 34.3d |
| FEB2021 | 67,600 | 81.6% | 83.8% | 85% | $4.7k | 26,507 | 10.9d |
| JAN2021 | 10,943 | 90.7% | 94.2% | 94.6% | $21k | 8,500 | 22.1d |
| DEC2020 | 482 | 76.3% | 82% | 86.5% | $35k | 283 | 21d |
| NOV2020 | 172 | 54.1% | 63.4% | 71.5% | $30k | 51 | 60.6d |
| OCT2020 | 588 | 68.9% | 69.4% | 72.6% | $28k | 97 | 91d |
